Pier 8/9 Walsh Bay Sydney was the place for a fun corporate shoot last week at Atomic. Cool name too. They're a hip digital marketing agency with a mission to deliver outstanding digital strategy. I love shooting in creative spaces and Atomic had an awesome space to photograph and design from.

They recently merged with a couple of other advertising/strategy firms in Sydney and needed new branding and business portraits of the new team members and key staff. Some companies don't get the group photos cause they can be a challenge, but I got some great shots of everyone together.

There's always a bit of extra pressure shooting for an advertising agency. Their photographic brief was simple…. haha! Make the portraits creative and relaxed, with blurry backgrounds etc. Easier said than done sometimes but we achieved it in the allocated time we had. I'm a big fan of Black & White photography and portraits. Consider possibly having a mix of black & white images for your next photography shoot.

Often for corporate shoots like this I’ll bring along an experienced photographic assistant as they help make the day run smoothly, ultimately it means the client is happier. And so am I.

Enjoy the photos.