It's that time of year to update your headshot! The new year brings new staff and new marketing budgets and new business growth. So it's very important that your company presents its staff in the best possible way. The photo studio offers several types of business portraits. From the classical headshot to creative environmental portraits photographed on location in the streets of Sydney. We can photograph one key business person right through the entire staff in the business. The studio can also photograph your corporate portrait in your own office. We will bring all our professional lighting and background system and set up your own portrait studio in your boardroom. How easy and efficient is that.
The business portrait photography session below is a great example of what can be achieved in a couple of hours. We can do mix portraits. Like Headshots and the enviromentlal portraits and also team shots of the staff working. This is Jan Mcleod, have a look at her website The Capacity Equation. Jan contacted the studio because she needed to update her corporate profile. Jan also needed a range of photographs of herself for all aspects of her business. She needed the portraits to help market the business. The end use of her portraits will be for the Website, Linked In headshot, social media like Facebook and Instagram. Jan is a coach, mentor, speaker and consultant specialising in the areas of high performance, wellbeing and change strategy. So she also needed a new look for her bussiness coaching and event/conference speaking roles. In business, your have to look professional and yet approachable too. I believe we achieved exactly that.
Northholm Grammar School is a co-educational day school with a maximum enrolment of 550 students from Years Three to Twelve. Their campus is located in a semi-rural environment in the Hornsby Shire of Sydney.
For the last five years Mackintosh Photography has been commissioned to create compelling and emotive images that represents the schools branding and ethos effectively. These commercial photography assignments along with the images I create are used for the school's prospectus, brochures, website and strategic plans. Including roadside advertising billboards and even on some Sydney buses. The photography brief for this most recent photo shoot was simply to create candid and relaxed portraits. We didn’t want too many formal portraits for this particular shoot. The children need to be engaged with each other, including their teachers and enjoying school life.
A private school is just like most businesses. They need to present a professional image and showing what the company or business can do for their potential clients. Every business big or small needs to create brand awareness so they can continue to grow and prosper. Professional photography and video and greatly help your business grow.
Call the studio today to see how Mackintosh Photography can help your business.
In today's media savvy online marketing world. Having a professional headshot is very important. Your online portrait represents your image and brand. The portrait needs to look fresh, genuine and honest. It's photographer who makes you look great in photographs. Not Photoshop. It's the way I personally shoot and listen to what you're looking for in a portrait. And making you genuinely feel relaxed and comfortable with photography experience. Having your portrait taken is fun and enjoyable. Well it is with Mackintosh Photography.
BUT most importantly your beautiful photograph of yourself must really look like you! NOT an over retouched composite fake version of yourself!
I work often with small business owners, entrepreneurs and executives and I'm finding more often these clients are requiring more than just a headshot. They usually have different needs and roles that they perform in their career. So one image isn't enough to tell their personal story.
DR SARAH JOY AITKEN | Senior Lecturer | Vascular Surgeon Concord Hospital | Medicine
Dr Aitken is another example of needing more than one image. She has recently won a significant grant to further research cardiovascular disease. So she will be doing more lectures, attending conferences and writing articles in medical journals. So simply having one portrait won't achieve the goals she is aiming for.
Marketing your business and servicers effectively is critical. Large corporate companies and small business all need to project a professional image to help attract new clients. Great photographs help you stay in front of your competitors.
Call the studio today to see how Mackintosh Photography can help grow your business.
As a professional photographer who has been photographing people for over 12 years, I love to inspire my clients to push the boundaries of what a professional corporate portrait or headshot can be. Yes I do photograph professionals in my Sydney studio in Rozelle with various backgrounds and studio lighting. But what I love the most is photographing corporate portraits on location and often outside. These days your business profile portrait for LinkedIn and social media doesn't just have to be a really close shot of just your head. I can photograph you in a various photo locations and styles to create a portfolio of images with different looks and styles. The reason for this is to give you a creative mix of images which you can uses for different professional purposes.
Another very important difference between Mackintosh Photography and other photography studios is that your portrait absolutely has to look like who you really are! Not an over photoshopped and retouched plastic version of yourself. People need to see the real you to build trust in your personal image and company branding and ethos. Having said that I do retouch my clients' business portraits, however naturally and subtly. But most importantly I don't change who you are.
The images below are from a photography portrait shoot from last week. The client was Laurel Grey from Happily Organised. Laurel was the perfect client; we happily collaborated together on the looks and styles of portraits she required. Then it was up to me to photographically create images to match the looks and purposes of the images she needed.
Laural even gave the studio a testimonial our FaceBook Page. Justin gives personal and professional service - I needed some new corporate shots and he innately knew the right spot at Circular Quay. We got great shots in under 40 minutes - easy and painless! Thank you!
Pier 8/9 Walsh Bay Sydney was the place for a fun corporate shoot last week at Atomic. Cool name too. They're a hip digital marketing agency with a mission to deliver outstanding digital strategy. I love shooting in creative spaces and Atomic had an awesome space to photograph and design from.
They recently merged with a couple of other advertising/strategy firms in Sydney and needed new branding and business portraits of the new team members and key staff. Some companies don't get the group photos cause they can be a challenge, but I got some great shots of everyone together.
There's always a bit of extra pressure shooting for an advertising agency. Their photographic brief was simple…. haha! Make the portraits creative and relaxed, with blurry backgrounds etc. Easier said than done sometimes but we achieved it in the allocated time we had. I'm a big fan of Black & White photography and portraits. Consider possibly having a mix of black & white images for your next photography shoot.
Often for corporate shoots like this I’ll bring along an experienced photographic assistant as they help make the day run smoothly, ultimately it means the client is happier. And so am I.
Enjoy the photos.